The President



As a Certified Writer (SQRP), Yasmina takes good care of her clients’ mandates with regards to corporate communications, advertising, Web writing and specialized texts for Web pages optimization, as well as public/media relations and social networks through Media Redaktica: a business she has created in Montreal in May 2006.

Being helpful to her clients while enjoying what she does the best – juggling with words and keywords for Web optimization to maximize her clients’ corporate image – is her mission.

Yasmina gives counseling and training to her clients in terms of communications and cares for the writing, research, editing and translation of their documents, with a constant care for the optimization of their brand mark.

She has acquired over 20 years of professional experience within public and private organizations as a regular employee and as a freelancer. She also offers professional voice over services in French for corporate presentations, narrations, Web sites and much more! She’s been teaching at Université de Montréal’s communication department from 2010 to 2014 to help her students improve their writing skills (Writing for the Web, advertising, politics, journalism…). She also provides custom-tailored training to her clients from the public and private sectors.

Yasmina is a very strong writer who is able to draft texts on a variety of subjects, whether they deal with health, science, engineering, technology, business and law, to name a few sectors of activity. As a freelance journalist, then as the editor in chief of a francophone magazine, she published over 300 articles dealing with a vast array of themes for newspapers and other publications. Yasmina’s strength is her ability to conceive texts dealing with any specialization after conducting efficient research on the subject.

Yasmina is also a Media Relations specialist. She took charge of the public relations for the Promenade Ontario, to promote its 10th Christmas parade, of the Centre sportif Pilates de Montréal, de la Semaine de l’Orientation et de l’Emploi de l’Université de Montréal, along with three annual conferences for the Graham Spry Fund for Public Broadcasting. In 1998, she created a Website for the Spry Fund that she has updated for 10 years.

As a public affairs and media relations person, Yasmina has managed over 15 complex communications projects for the Natural Sciences and Engineering Research Council of Canada in Ottawa, which required the collaboration of a wide variety of stakeholders from the public and private sectors.

Yasmina holds an undergraduate degree (B.A.) in Political Science from McGill University, as well as a minor in Journalism and a Master’s degree in Communication Science from l’Université de Montréal. She is fully bilingual (French-English) and she has a good Spanish level, as confirmed by her Spanish and English Proficiency Certificates.

Yasmina El Jamaï, Certified Writer (SQRP), M.Sc.

Specialist in Writing, Editing, Translation and Training

Trainings on writing tailored for private and public organizations
27 years of Canadian experience in communications
French, English, Spanish